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Viral “Industrial” Aesthetic – How To Keep It Hygienic In F&B

cover banner for blog title Viral "Industrial" Aesthetic - How To Keep It Hygienic In F&B
dhbystudio
November 19, 2025

The industrial café has become the new stage set for daily life. Concrete underfoot, steel beams overhead, a quiet orchestra of espresso machines and cutlery in between. It looks raw, real, a little unfinished on purpose.

The question is simple but sharp: how do you keep that kind of beauty truly clean where food is served, shared and photographed from every angle?

Let us walk through it, from floor to ceiling, from aesthetic dream to hygienic reality.

The Rise Of The Industrial Look In Cafés And Restaurants

Why Guests Love Raw Concrete And Exposed Ducts

Industrial design speaks a language that feels honest. Pipes are visible, bricks are bare, wires run in clean lines across the ceiling. There is a sense that nothing is hiding, that the building is allowed to be itself.

In F&B, this look does a few powerful things:

  • It makes spaces feel urban and contemporary

  • It creates a contrast with warm food and human interaction

  • It photographs beautifully, with textures that pop on camera

For guests, it can feel like eating inside a reimagined warehouse or studio, where every surface has a story and every beam has seen time go by.

The Social Media Factor Behind The Trend

Let us be real. Part of the power of this aesthetic comes from the feed.
A latte on a rough concrete counter, a burger under a moody pendant light, a dessert plate against a plaster wall with hairline cracks and shadows. These moments travel.

The industrial look:

  • Frames people in a cinematic way

  • Turns casual meals into “content”

  • Helps brands look modern and design aware

But what the camera does not always show is the dust on that beam, the grease mist on that metal duct or the crumbs caught in the micro cracks of that unsealed counter.


The Hidden Conflict – Raw Aesthetic Versus Hygiene Reality

Where Dust, Grease And Grime Like To Hide

Industrial interiors invite textures:

  • Rough concrete

  • Exposed brick

  • Unfinished wood

  • Black metal beams and cable trays

These textures are beautiful, but they are also full of tiny hiding places. Dust settles on high ledges. Grease particles from the kitchen float and cling to cold metal. Spills sink into porous surfaces and leave permanent ghosts.

In a home, this is an annoyance.
In F&B, where food safety, odours and allergens matter, it becomes a real problem.

Regulations, Health Codes And The Instagram Trap

Health inspectors do not care how good the light looks on camera. They care about:

  • Cleanable surfaces

  • Proper ventilation

  • Pest control

  • Safe food handling zones

When industrial style is done without thinking about hygiene, you get:

  • High, unreachable shelves stuffed with “decor” that collects dust

  • Raw brick behind prep areas that cannot be properly wiped

  • Open ceilings where dirt drops from pipes onto guests or tables

The trap is simple: looking authentic while quietly failing the hygiene test.


Designing An Industrial Space With Hygiene In Mind

Planning The Flow – From Door To Dish

Before picking a single pendant lamp, think about the journey:

  • How guests move through the space

  • How staff weave between tables

  • How food travels from kitchen to table

A hygienic industrial layout:

  • Keeps circulation clear and uncluttered

  • Separates dirty traffic (plates going back) from clean traffic (plates going out)

  • Reduces tight corners where dust, dirt and dropped food accumulate

The more intentional the flow, the easier it is to keep the place clean without fighting the design.

Smart Zoning Between Front Of House And Back Of House

Industrial style often blurs the lines between front of house and back of house. Open kitchens, visible prep, exposed dish pass. This can be beautiful and theatrical, but zoning must still exist, even if it is invisible.

Consider:

  • Splash zones near sinks and dish areas

  • Heat and steam zones near stoves and grills

  • Handwash stations for staff in logical, visible spots

Use subtle changes in floor finish, ceiling height or lighting temperature to mark these zones. The space still looks like one story, but hygiene rules still hold quietly underneath.


Surfaces That Look Raw But Clean Like A Dream

Floors – Concrete, Tiles And Seamless Finishes

The floor carries everything: footsteps, spills, broken glass, muddy shoes, delivery traffic.

For an industrial look that works in F&B:

  • Sealed concrete: Keep the concrete look, but grind and seal it so it is non porous, stain resistant and mop friendly.

  • Large format tiles: Choose tiles with subtle texture, minimal grout lines and a matte finish that still cleans easily.

  • Resin or epoxy floors: These can mimic concrete while offering seamless, hygienic surfaces without joints that trap dirt.

Avoid:

  • Raw, unsealed concrete that powders and absorbs every spill

  • Deep, wide grout lines that darken and smell over time

Think of the floor as your stage. It should carry all the drama without holding on to yesterday’s mess.

Walls And Ceilings – Sealants, Paints And Panels

Industrial walls do not have to be fragile:

  • For exposed brick, use appropriate sealants to reduce dust and improve wipe ability, especially near food.

  • For plaster or cement render, pick paints that are washable and do not peel when scrubbed.

  • In splash zones, consider using subtle wall panels or tiles that visually match the industrial look but clean like a commercial kitchen.

Ceilings with visible pipes and ducting are a signature of the style. To keep them hygienic:

  • Limit the number of decorative items hung overhead

  • Group cables and conduits neatly in trays, not spaghetti style

  • Use finishes on ducts that can be wiped, not rough, raw surfaces in critical areas

The aim is simple: keep the drama, remove the chaos.

Tables, Counters And Bar Tops

These are the closest to the plate, the glass and the hand.

Industrial style favourites include:

  • Solid wood

  • Concrete

  • Metal sheets

Make them service ready by:

  • Sealing wood with food safe finishes that resist stains

  • Using concrete composites or sealed concrete that do not generate dust

  • Choosing metal tops that do not rust into contact areas and are resistant to acids, coffee and alcohol spills

Every table should be able to return to “day one” look after a proper wipe down, not carry a permanent history of sauces and coffee rings.


Materials To Avoid Or Treat With Extra Care

Porous Surfaces That Trap Stains And Smells

Some materials look amazing in photos but are a nightmare in reality:

  • Old reclaimed wood that splinters and absorbs oil

  • Unsealed stone with veins and pits

  • Textured paints that hold crumbs and grease mist

If you love the look:

  • Use them away from food contact zones

  • Treat them with sealers and finishes designed for hospitality use

  • Schedule regular deep cleaning that matches the material’s needs

Beautiful does not have to mean fragile.

Rust, Patina And The Fine Line Between Cool And Contaminated

Industrial style often flirts with controlled decay:

  • Rusted metal frames

  • Patinated surfaces

  • Weathered objects as decor

In F&B, this must be handled carefully. Rust flakes, metal dust and unstable finishes can become contamination risks.

The rule of thumb:

  • Patina belongs to decor, not to surfaces that touch food or hands often

  • Decorative rust should be sealed and kept away from direct contact

  • Anything that sheds, stains or leaves residue must be managed or removed

A space can feel aged, but it still needs to pass a white cloth test.


Lighting, Shadows And The Illusion Of Cleanliness

How Light Reveals Or Hides Dirt

Moody, low lighting is a favourite of industrial interiors. It makes metal glow softly, concrete feel warm and people look good.

However:

  • Low light hides dust on shelves and ledges

  • Strong spotlights can exaggerate streaks and fingerprints

  • Dark corners can become blind spots for cleaning routines

Design lighting with:

  • Enough general brightness for staff to see surfaces clearly during cleaning

  • Task lighting for counters, bar tops and prep areas

  • The option to increase light levels before or after service to reveal what must be cleaned

Warm, Moody, But Still Inspected And Spotless

You can have candle like warmth and still communicate cleanliness:

  • Use warm white light that does not distort the look of food

  • Add subtle accent light to highlight clean surfaces and gleaming metal

  • Avoid making the whole space so dark that guests feel unsure about hygiene

Cleanliness is not only about germs. It is also a feeling. Light shapes that feeling.


Ventilation, Odour Control And Invisible Hygiene

Managing Grease And Steam In Open Kitchens

Industrial cafés love open kitchens, visible grills and big coffee machines. All of that produces:

  • Steam

  • Smoke

  • Fine grease particles

Without strong extraction and proper filters, these land on:

  • Ducts

  • Beams

  • Decorative shelves

  • Even guests’ clothes

Invest in:

  • Correctly sized hoods and extraction systems

  • Regular filter cleaning or replacement

  • Directional airflow that pulls away from seating areas

A space that smells like fresh bread or brewed coffee is inviting. A space that smells like old oil or trapped smoke is not.

Air Quality As Part Of The Guest Experience

Air is a part of hygiene too:

  • Stale air can make a place feel heavy and unclean

  • Temperature that is too warm encourages bacterial growth in some areas

  • Poor airflow lets odours linger

Industrial style often includes large windows, but those cannot always stay open. Balanced mechanical ventilation with occasional natural air breaks keeps the space feeling clear and alive.


Cleaning Protocols For Industrial Style F&B Spaces

Daily, Weekly And Deep Cleaning Checklists

The more complex the textures, the clearer the cleaning system must be.

Daily tasks might include:

  • Wiping and sanitising all tables, counters and touch points

  • Sweeping and mopping sealed concrete or tile floors

  • Wiping visible ducts or metal surfaces near the kitchen

  • Emptying bins and wiping bin exteriors

Weekly tasks might include:

  • Dusting high shelves, beams and decorative ledges

  • Wiping down visible pipes and cable trays where reachable

  • Cleaning light fixtures and checking for insect or dust buildup

Monthly or quarterly deep cleans might include:

  • Professional cleaning of ducts and extraction systems

  • Re sealing certain surfaces if required

  • Moving large furniture to clean hidden floor edges and corners

Checklists should be written for your unique space, not borrowed blindly. Every extra pipe and ledge needs its moment on that list.

Choosing The Right Cleaning Products For Each Material

Concrete, wood, metal and tile do not like the same chemicals.

Some simple principles:

  • Use pH balanced cleaners on sealed concrete so you do not damage the seal

  • Avoid harsh products on wood that strip protective finishes

  • Use food safe sanitisers on all surfaces that plates or food may touch

  • Test products on small, unseen patches before committing

The goal is to keep the industrial look fresh, not slowly eaten away by aggressive cleaning.


Staff Training – Turning The Team Into Guardians Of The Space

Teaching The Eye To Notice The Small Things

Hygiene is not only about tools. It is about attention.

Train staff to:

  • Look up, not just down

  • Notice dust on beams, smudges on glass, streaks on black metal

  • Treat crumbs under bar stools and sticky menus as urgent, not optional

Give them clear standards:

  • “This is what a clean table looks like.”

  • “This is how the floor should feel underfoot.”

  • “This is what we check before closing.”

When the eye becomes trained, the space starts policing itself.

Rituals That Blend With The Rhythm Of Service

Cleaning should not feel like an afterthought squeezed into the last ten minutes.

Build rituals:

  • Mini resets after every two or three tables

  • Quick bar wipe downs every thirty minutes

  • Floor spot checks mid shift

If the space is open plan, guests will see some of these rituals. Done with care, this actually increases trust. It becomes part of the choreography of the place.


Turning Hygiene Into Part Of The Brand Story

Visible Cleaning As A Performance, Not A Disruption

In an industrial setting, everything is more visible. That includes cleaning.

Use that:

  • Have baristas or bartenders wipe and reset surfaces in a calm, unhurried way

  • Use cloths and tools that look neat, not messy or overly harsh

  • Let guests see that rags are changed, sanitisers are labelled and tools are stored properly

This small “performance” tells a story: we care enough to clean, and we do it with intention.

Communicating Cleanliness Without Killing The Mood

You do not have to cover the space with signs about hygiene. A few quiet touches are enough:

  • Hand sanitiser in well designed bottles that match the aesthetic

  • Clear menus or QR codes that look intentional, not temporary

  • Occasional social posts showcasing cleaning routines behind the scenes

The message is: this place may look raw and industrial, but it is run with precision and care.


Common Mistakes To Avoid With Industrial F&B Design

Overdoing The “Raw” Look

It is easy to get carried away:

  • Crumbling brick everywhere

  • Exposed, flaking paint

  • Old machinery and junk as decor

What looks “authentically rough” in a photo can feel dirty in real life. Especially when people are eating.

Balance is the key:

  • Raw next to refined

  • Rough walls next to extremely clean tables

  • Old textures next to clearly new, hygienic surfaces

Ignoring Maintenance When Choosing Finishes

Every design decision should come with a maintenance question:

  • How often will this need cleaning?

  • What products can be used on it?

  • Will it still look good in two years of daily service?

If the answer is vague, reconsider the material or its location. The most expensive mistake is a beautiful surface that becomes impossible to maintain and needs replacing.

Future Trends – Industrial, Softer Edges And Smarter Hygiene

The industrial trend is evolving:

  • Metal and concrete are being paired with softer, cleaner friendly materials

  • Smart coatings resist bacteria, stains and fingerprints

  • Design teams and operations teams collaborate from the first sketch

The future industrial F&B space might:

  • Look raw but feel quietly luxurious in its cleanliness

  • Use technology to monitor air quality and cleaning schedules

  • Blend sustainability with hygiene, using materials that last without toxic treatments

The aesthetic is not going away. It is simply growing up.

Conclusion – When Steel, Stone And Soap Work Together

The viral industrial aesthetic can be more than a pretty backdrop. When handled with care, it becomes a stage where food, people and hygiene share the spotlight.

Concrete can be sealed, steel can be wiped, brick can be tamed with the right finish. Light can flatter faces and still reveal dust. Staff can move like performers, weaving cleaning rituals into service so smoothly that guests just feel safe, not lectured.

The secret is simple: design with cleaning in mind, choose materials that work as hard as your team and let hygiene become part of the poetry of the place.

When steel, stone and soap agree with each other, the café or restaurant does more than look good on screen. It feels right in real life.

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